Fleur

Perfume Brand & Marketing

Inspired by the beauty of flowers, Fleur captures the essence of a flower within the bottle's design. This mockup perfume brand combines elegance and youth, with a design that reflects the natural aspects of a daisy and lively greens from nature.

ROLE

Graphic Designer

TIMEFRAME

1 Week

Tools

Blender 3D, Adobe Illustrator, Photoshop, Procreate

Capturing Data From Users

I asked a select group of users to discuss how they use their perfume, collecting data on their needs via surveying tools and observation.

The most common theme was that perfume is not only used for fragrance, but decor, half of those I surveyed mentioned using perfume as decoration rather than just fragrance.

When asked what would make you more likely to purchase a perfume participants responded with similar answers…

  • simple, sleek, minimalist

  • aesthetic, unique

These words would be my guiding principles for creating the bottle’s design.

Mixing Minimalist Design With A Striking Aesthetic

When the word ‘aesthetic’ comes to mind it is often in its maximalist form- think Y2K or emo styles that are head-to-toe true to their aesthetics. Participants, however, wanted that striking visual aesthetic mixed with minimalism.

I transformed these sketches into a high-quality final draft on Procreate and then created a 3D model to visualize the aspects of the bottle I liked. Finally, I tested out various backgrounds that complement the brand’s aesthetic and designed an elegant label with a font that reflects the perfume's natural inspiration.

By incorporating the daisy into the bottle’s form, I could minimize the need for additional aesthetic choices, allowing a sleek and minimalist design to shine while embracing the natural aesthetic.

  • Blender Scene Setup

  • Close Up Daisy Shot

  • First Background Test

  • Second Background Test

  • Third Background Test

  • Low View Shot

Reflection

Overall, I’m ecstatic that I was able to mix both minimalist design with impactful aesthetic choices.

Opportunities remain to:

  • explore packaging design, logos, and brand image

  • explore how this design would change for different lines of flower perfumes

  • prototype variations for easier use

  • exploring usability pain points

Next

Alter